Only 1 out of 10 people in your target audience actually needs your solution.
The remaining 9 aren’t even interested.
So by targeting ads to wide audiences you’re wasting 90% of your resources – not just money but also time and everything else you invest in advertising.
However, it’s different if you target a buyer persona.
Since you’re targeting people you’ve identified as potential customers, you can create more engaging ads that speak to their exact needs, desires, pain points and matches their buying behavior.
Download the buyer persona workbook containing exercise worksheets to use when developing personas.