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Instagram Ads Cost 2018 Benchmarks

Instagram Ad Costs: The Complete Updated Resource for 2018!

Instagram was born in October 2010, exclusively as an iOS app. In 2018 the photo-sharing/social networking platform boasted over 800 million monthly active users, and 80% of them follow 1 or more brandsOver 15million business are registered on Instagram, 2M advertisers are active monthly, and Instagram ad revenue forecast for 2018 is $6.84 billion.


There's lots of data on Instagram online, but no answers to the Big question: how much do Instagram ads cost?

We analyzed almost $300 million of ad spend data in 2018, which will give you an excellent reference point to estimate the costs of advertising on Instagram in 2019!

Our unique data will, undoubtedly, give you an idea of the costs to expect when launching your next Instagram ad campaign. 

  1. Instagram Ads Cost 2018 Benchmarks is an incredible resource for when you're placing bids, setting your Instagram ad budget, and whittling down your target audience. Use this data to set your own parameters, but remember that every ad campaign will be unique, since every business is unique, like you.

    To dig deeper into what affects the cost of advertising on Instagram, read our guide: Instagram Ads Cost - The Complete Resource for 2018